INFOGRAPHIC: 5 storytelling techniques to engage your audience

Infographic illustrating 5 storytelling techniques to engage your audience

There is nothing more gripping than a good and interesting story – one that has all the right ingredients to keep the audience on the edge of their seats. Getting their attention through captivating stories in the first few moments (and then regularly throughout your presentation) is one of the best ways to keep your audience hooked and eager to hear more.
Here are some helpful storytelling techniques that will help you to effectively communicate with your audience:
Make use of sensory descriptions
Unless you can afford to present a grand production, the best you can do is to pick the right words to recreate scenes, settings, characters and events in their minds.
Tell your own story
Sharing your personal journey of struggle, growth or success is a sure-fire way to get them engaged. Make sure you deliver the story in a way that it resonates with audiences from various generations, genders and cultures.
Utilise their emotions
Take your audience on a roller-coaster ride of emotions – excite them, touch their hearts and leave them reeling with an unexpected turn of events. Provide them with a one-of-a-kind experience that they will remember for a long time; not just in their minds but also in their hearts.
Build your story with conflict
One of the main reasons that audiences become involved in a story is because of conflict. Conflicts provide just the right tension and suspense to leave your audience asking, “What happens next?”
Establish relatable characters
With the characters being the main ingredient of your story, it is important to create personas that the audience can relate to. Characters should act as an emotional investment that engages your audience and gets everyone empathising with your story.
When the show is coming to a close, you can wrap up your presentation and give your call to action – to further motivate and inspire your audience to do better. For a real show stopping performance, all the best meetings are held in our superb training rooms in London!
Posted by Sara Cano



Blog Latest