&Meetings, the UK venues provider has launched one of the first customer loyalty schemes in the meetings venues sector to reward people every time they book a meeting room, day office or event.
Loyalty schemes have been around for a number of years with many businesses from airlines to credit card companies offering different types of customer loyalty programme. In a recent study a number of airline alliances cited increased return traffic as high as 40% for the main reason they operate loyalty programmes.
Renata Korczyk, commercial director of &Meetings, said: “Customers are presented with a huge choice for meeting room venues but few ever reward them for making a return visit. Rewards Club allows us to change that and provide a thank you to every customer who books with us.”
Rewards Club members earn points every time they spend with &Meetings online. The rewards can then be redeemed for John Lewis vouchers, more meetings or a donation to the customers’ favorite charity or good cause.
Adding further, Renata Korczyk said: “It was important Rewards Club offered the sort of incentives people actually wanted so we asked our clients what they would like. That way we can be sure people are getting something they value. But equally they tell us more plastic cards in their purse or wallet is a real turn off. Rewards Club automatically awards points to each of the customers’ purchases. All they need to do is register online as a Rewards Club customer. We issue a card but our payment platform is now totally automated to make collecting as simple as possible”.
Clients can register free to take part in Rewards Club online at www.andmeetings.com. Every time they book a meeting they will earn one point for every £1 they spend on room bookings. The value is automatically awarded to every transaction. Clients are invited to register and can then redeem the points online for one of three options available. Either claim vouchers, book another meeting room or donate the value to a charity. More details are available online.